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Youtbe formz1/9/2024 However, we’re seeing more brands use them in short-form video content. Influencer Adsīrands have been leveraging influencer marketing for years, that’s nothing new. It’s also a great play on words, as Colgate is all about providing beautiful smiles to its customers. To celebrate Mother’s Day, Colgate launched the #MakeMomSmile challenge, which encourages users all around the world to share videos in which they did something special for their mothers. ![]() In addition, marketers rank them among the most effective social media trends of 2021. Today, brands can make their own sounds, filters, and challenges go viral.Īccording to our social media trends report, 20% of marketers surveyed leveraged branded challenges and 42% said they performed better than expected. When short-form videos first gained popularity, it was through viral content based on dances, songs, and sounds. Short-Form Video Trends to Look Out For 1. This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand. "And therefore, for which channels does it make the most sense for your business to create this short-form content?" "It all goes back to a very old question: Which channels are your audiences using and for what?" she said. So, to get on the "For You" page on TikTok - which is equal to the "Explore" page on Instagram - brands must often join in on the fun.Īs with any new trend or platform, former HubSpot Senior Content Strategist Amanda Zantal-Wiener says you should always consider your audience first. TikTok, for instance, is run by dances, sounds, and social challenges. "So, leveraging the power of short-form content will give you a leg up on your competition and help engage your audience."Īside from length, one thing that sets short-form video apart is the trend culture. "The growth of social media is causing the human attention span to become shorter and shorter," he said. Sanders says short-form videos give creators an innovative way to showcase their content.
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